Truth be told, a feijoada-flavored Cup Noodles was the last thing anyone expected. Not us, and certainly not the Cupmanzinhos! To launch this uniquely Brazilian creation (and introduce the latest addition to the ramen world's most wonderfully absurd figurine lineup), we unleashed the most Brazilian Cup Noodles imaginable to hilariously troll the Cupmanzinhos, with plenty of good humor and a heaping helping of instant noodle seasoning.
Role: Idea, concept, scripts
CCO: Danilo Janjacomo
ECD: Kojiro Tanue
CD: Murilo Torezan
CW: Alan de Sá
AD: Marcelo Feltrin
CCO: Danilo Janjacomo
ECD: Kojiro Tanue
CD: Murilo Torezan
CW: Alan de Sá
AD: Marcelo Feltrin
We also ran a promotion called "You + 12 Cupmanzinhos," where we challenged participants to come up with the best ideas for what to do with 12 of the brand's iconic figurines. The winners received kits filled with those coveted Cupmanzinhos.
