The streets of São Paulo are home to thousands of people experiencing homelessness, a crisis exacerbated by the pandemic. Organizations like Fogão na Rua are working tirelessly to provide essential support. The project offers not only meals and clothing but also a vital sense of human warmth to those living on the streets. Each volunteer embodies the spirit of compassion, believing that we can all ignite a positive change in someone's life.
We redesigned the identity of Fogão na Rua, bringing a profound sense of empathy to the illustrations. We also created advertisements for print media and a letter of support for the remarkable work of Father Júlio Lancelotti. All of our contributions, including the media placements, were offered pro bono.
Role: Idea, concept, text
CD: Ricardo Wolff, Bruno Oppido
CW: Alan de Sá, Ricardo Wolff
AD: Taís Geburt, Bruno Oppido
CD: Ricardo Wolff, Bruno Oppido
CW: Alan de Sá, Ricardo Wolff
AD: Taís Geburt, Bruno Oppido
Metro
O Globo
Valor Econômico
