Lenovo's cutting-edge technology has been powering and broadcasting Formula 1 for years, influencing every aspect of the sport, from the GPs to the setting of new track records. To bring this story to life, we created Brazil's first sequential OOH campaign, delivering a truly immersive experience complete with the thrilling sound of revving engines and the distinctive smell of tires on the track.
Role: Idea
CCO: André Kassu, Marcos Medeiros
ECD: Luciana Cardoso
CD: Davy Sabri, Denis Peralta
CW: Alan de Sá
AD: Gustavo Bilésimo, Fernando Ribeiro, Robson Marques
CCO: André Kassu, Marcos Medeiros
ECD: Luciana Cardoso
CD: Davy Sabri, Denis Peralta
CW: Alan de Sá
AD: Gustavo Bilésimo, Fernando Ribeiro, Robson Marques