Considered Marcelo D2's most innovative project, "Iboru" fuses samba tradition with Afro-Brazilian religiosity and the energy of rap, creating the New Traditional Samba. Inspired by this vision, we used artificial intelligence to generate 16 unique posters, one for each track, that capture the essence of "Iboru's" proposal: the union between ancestry and future.
Role: Concept, idea, texts, prompts to AI
CCO: Sleyman Khodor
ECD: Beto Rogosky
DC: Marcos Magário, Pedro Lazera
Content Directors: Luis Rombino, Natália Soares
CW: Alan de Sá, Kenia de Mattos
AD: Bruno Ferreira, Gisele Chagas, Anderson Paulino, Ari Segatto
CCO: Sleyman Khodor
ECD: Beto Rogosky
DC: Marcos Magário, Pedro Lazera
Content Directors: Luis Rombino, Natália Soares
CW: Alan de Sá, Kenia de Mattos
AD: Bruno Ferreira, Gisele Chagas, Anderson Paulino, Ari Segatto
The project also included the Iboru Occupations, vibrant artistic spaces featuring exhibitions of conceptual art and objects from the album's short film. Visitors could also enjoy screenings of the short film, lively samba circles, and engaging workshops on creativity and technology, all generously sponsored by Vivo. These immersive experiences took place in Rio de Janeiro, São Paulo, and Salvador.
