Rap and breaking share a common history and cultural heritage. And in 2024, they'll both be showcased at the Olympics in Paris for the first time. To amplify "Presença Preta" (Black Presence), a Vivo project dedicated to showcasing Black talent and influencers at festivals, we combined these two dynamic art forms with cutting-edge technology, giving the brand's Lollapalooza presence the authentic voice and energy of Black culture.
Role: Idea, texts, content to social media
CCO: Sleyman Khodor
ECD: Beto Rogosky
CD: Pedro Lazera, Marcos Magário
Content Drectors: Luis Rombino, Natália Soares
CW: Alan de Sá, Deyvson Ferreira, Kenia de Mattos
AD: Gisele Chagas, Bruno Ferreira, Ari Segatto, Anderson Paulino, Murilo Souza
CCO: Sleyman Khodor
ECD: Beto Rogosky
CD: Pedro Lazera, Marcos Magário
Content Drectors: Luis Rombino, Natália Soares
CW: Alan de Sá, Deyvson Ferreira, Kenia de Mattos
AD: Gisele Chagas, Bruno Ferreira, Ari Segatto, Anderson Paulino, Murilo Souza
